Webcasting 101
"The most powerful online lead generation tool ..."
- MarketingSherpa B2B Technology Buyer Report, 2007
A webcast is a one-to-many online presentation that is useful for internal corporate communications and is also an effective way to reach geographically dispersed prospects, customers, partners, stakeholders or staff. Webcasting may be for you, if your company needs to disclose timely information, generate sales leads, deliver announcements, conduct training programs or communicate with large groups.
Benefits of webcasting include:
- Extended reach
- Reduced costs
- Faster time to market
- Increased customer satisfaction and loyalty
- Enhanced salesforce productivity
- Better qualified sales leads
- Reduced sales cycles
- Stronger competitive advantage
- Increased revenue potential
- Improved efficiency of training and education programs
- Secure, easy access to live or archived events
- Augmented database
Webcast events can be delivered free or pay per view, live or on demand, as standalone events or as a series of ongoing communications. Your communications objectives, timeliness and the need for interactive components such as polling, surveys and presenter Q&A will influence this decision.
Watch sample webcasts now.
Not sure where to start? Complete the online Needs Assessment Form or speak to a webcast specialist to review your needs.
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