The Marketing Professional Has Spoken!
" webcast presentations attract and retain viewers longer than do standard print media advertisements ..."
- MarketingSherpa, 2006
If you want to reach more people, increase sales and build target audience profiles, consider delivering your content through a webcast program or webinar series. This one-to-many online format engages your audience with your brand and tracks end user interactions with your content. Webcasting enables you to target specific content to specific audiences for greatest relevancy and impact. The numbers prove it - 41% of marketing professionals recently said that webcasting was their most effective lead generation tool*.
*MarketingSherpa.
Whether your goal is to communicate with a business or consumer audience, webcasting becomes more cost-effective to reach unlimited participants for a live presentation, and as low as 20 participants for archived presentations.
With Streamlogics' Sales and Marketing solution, you get the flexibility of great lead generation and management features while maximizing the return on your cost per lead investment.
If that's not enough to convince you, visit the customer event showcase. Streamlogics. We've helped over 300 clients communicate more effectively with their buying audience.
Who uses the Sales and Marketing Solution?
How can you use the sales and marketing features of webcasting?
Benefits of webcasting for sales and marketing
Features for sales and marketing webcast programs
Lead generation support services
Watch a marketing webcast from ING Direct
Read how one company doubled their financial advisor participation
Who uses the Sales and Marketing webcasting solution?
- Sales or Marketing Managers
- Product and Account Managers
- Channel Sales Managers
- Marketing and Communications Agencies
How can you use webcasting for Sales and Marketing?
- Speaker series for lead generation
- Product launches and demonstrations
- Sales meetings
- Product training
- Client testimonials and case studies
- Communications with channel partners or distributors
Benefits of webcasting for sales and marketing
- Increase revenues through lead generation
- Engage in dialogue with prospects or customers
- Gain insight about target audience
- Effectively support your brand and round out marketing mix
- Decrease time to market
- Increase sales and marketing teams' knowledge base
- Improve retention and comprehension of presentation
- Differentiate your company from your competitors
- Facilitate channel communications
- Provide consistent product messaging and sales information
- Save time and money on travel and accommodation
- Reduce opportunity costs associated with time away
- Save the environment with reduced travel and paper
Features for sales and marketing webcast programs
- Audio and video streaming with synchronized slide presentation
- Pre-recorded video segment with a slide presentation
- Flash components within slide presentation add motion
- Branded webcast interface tailored to requirements
- Branded webcast seamlessly integrated into corporate websites
- Added interactivity such as live polls, surveys
- Extensive tracking and reporting capabilities
- Simultaneous interpretation, multilingual feed signal capture, and rebroadcast services
- Restricted webcast access with secure login
- Highly skilled services and support before, during, and after each web EventTM
Lead generation webcast support services
- Audience recruitment
- Audience support
- Attendee follow up
Want to know more about the outsourcing your webcast program? Request a call. A webcast expert will be in touch to answer your questions.
Learn more about webcasting from a Streamlogics' webcasting expert. Join a weekly webinar!
University of Toronto
"...we learned that we could enhance lecture based learning methods by adopting [webcasting], without radically altering current teaching methods."
